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|MKT 3302 - Consumer Behavior|
Consumer Behavior (3-0)
This course emphasizes the psychological and sociological
aspects of both industrial and consumer buyer behavior.
Topics range from basic motivation and learning theory to
group dynamics with applications to the formulation of
Restricted to majors: ACCT, BSAD, CIS, ECON, FIN, MGMT,
Prerequisite: MKT 3300.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours
Schedule Types: Lecture (LECT)
Course Fee(s): None.
Marketing and Management Department
Busn Bachelor's Course (AACSB)