Go to Main Content

Student Information System

 

HELP | EXIT

Catalog Entries

 

Fall 2015
Oct 17, 2021
Transparent Image
Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MKT 3302 - Consumer Behavior
Consumer Behavior (3-0) This course emphasizes the psychological and sociological aspects of both industrial and consumer buyer behavior. Topics range from basic motivation and learning theory to group dynamics with applications to the formulation of marketing strategy. Restricted to majors: ACCT, BSAD, CIS, ECON, FIN, MGMT, and MKT. Prerequisite: MKT 3300.

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture (LECT)
Course Fee(s): None.

Marketing and Management Department

Course Attributes:
Busn Bachelor's Course (AACSB)


Return to Previous New Search XML Extract
Transparent Image
Skip to top of page
Release: 8.7.2.4