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MKT 3300 - Principles of Marketing |
Principles of Marketing (3-0)
A description and analysis of the ways in which goods move
to points of consumption. Topics studied include functions,
institutions, the marketing environment, markets, and
government regulation.
Restricted to majors: ACCT, BAMA, BSAD, CIS, ECON, FIN,
MGMT, MKT, and Minors in Business and Economics.
Prerequisites: ACCT 2301 and junior standing.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture (LECT), Independent Study (INDS) Course Fee(s): None. Marketing and Management Department Course Attributes: Busn Bachelor's Course (AACSB) |