 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| MKT 4325 - International Marketing |
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International Marketing (3-0)
Emphasis is placed upon the marketing function
from the viewpoint of the marketing manager who
must recognize differences in market arrangement
and in legal, cultural, and economic factors in different
countries. Areas covered include planning and
organizing for international operations, interrelationships
with other functions, product strategy, pricing, promotion,
channels, and financial aspects of international marketing.
Restricted to majors: ACCT, BSAD, CIS, ECON, FIN, MGMT,
and MKT.
Prerequisites: MKT 3300 or graduate standing.
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3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture (LECT), Independent Study (INDS) Course Fee(s): None. Marketing and Management Department Course Attributes: Busn Bachelor's Course (AACSB) |
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