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| MKT 4301 - Marketing Research |
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Marketing Research (3-0)
Scientific methods of analysis and statistical techniques
are employed in solving marketing problems. Emphasis on
collection of information from internal and external
sources; analysis, interpretation, and presentation of
research findings.
Restricted to majors: ACCT, BSAD, CIS, ECON, FIN, MGMT,
and MKT.
Prerequisites: (1) MKT 3302 and QMB 2301 or
(2) graduate standing.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture (LECT) Course Fee(s): None. Marketing and Management Department Course Attributes: Busn Bachelor's Course (AACSB) |
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