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Fall 2015
Sep 22, 2021
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MKT 4395 - Strategic Marketing Managment
Strategic Marketing Management (3-0) An integrating course in marketing, systematically oriented with emphasis on the marketing mix, and special attention to market analysis, marketing information, and sales forecasting. Restricted to majors: ACCT, BSAD, CIS, ECON, FIN, MGMT, and MKT. Prerequisites: MKT 4301 and FIN 3310.

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture (LECT), Independent Study (INDS)
Course Fee(s): None.

Marketing and Management Department

Course Attributes:
Busn Bachelor's Course (AACSB)

Restrictions:
Must be enrolled in one of the following Majors:     
      Accounting
      Accounting Combined BBA/MACC
      Business Administration
      Computer Information Systems
      Economics
      Finance
      General Business
      Information Systems
      Management
      Marketing
      Operations & Supply Chain Mgmt
Must be enrolled in one of the following Campuses:     
      Main Campus

Prerequisites:
Prerequisites for MKT 4395

General Requirements:
Course or Test: FIN 3310
Minimum Grade of D
May not be taken concurrently.
and
Course or Test: MKT 4301
Minimum Grade of D
May not be taken concurrently. )


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