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| MKT 4395 - Strategic Marketing Managment |
|
Strategic Marketing Management (3-0)
An integrating course in marketing, systematically oriented
with emphasis on the marketing mix, and special attention to
market analysis, marketing information, and sales
forecasting.
Restricted to majors: ACCT, BSAD, CIS, ECON, FIN, MGMT,
and MKT.
Prerequisites: MKT 4301 and FIN 3310.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture (LECT), Independent Study (INDS) Course Fee(s): None. Marketing and Management Department Course Attributes: Busn Bachelor's Course (AACSB) Restrictions: Must be enrolled in one of the following Majors: Accounting Accounting Combined BBA/MACC Business Administration Computer Information Systems Economics Finance General Business Information Systems Management Marketing Operations & Supply Chain Mgmt Must be enrolled in one of the following Campuses: Main Campus Prerequisites: Prerequisites for MKT 4395 General Requirements: ( Course or Test: FIN 3310 Minimum Grade of D May not be taken concurrently. and Course or Test: MKT 4301 Minimum Grade of D May not be taken concurrently. ) |
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