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Fall 2015
Sep 22, 2021
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 4391 - Services Marketing
Services Marketing (3-0) This course integrates concepts from other marketing areas to adapt them to services marketing. The focus is on the unique properties of services. A distinctive approach to services marketing strategy development and execution is examined. Restricted to majors: ACCT, BSAD, CIS, ECON, FIN, MGMT, and MKT. Prerequisite: MKT 3300 or graduate standing.

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture (LECT)
Course Fee(s): None.

Marketing and Management Department

Course Attributes:
Busn Bachelor's Course (AACSB)

Restrictions:
Must be enrolled in one of the following Majors:     
      Accounting
      Accounting Combined BBA/MACC
      Business Administration
      Computer Information Systems
      Economics
      Finance
      General Business
      Information Systems
      Management
      Marketing
      Operations & Supply Chain Mgmt
Must be enrolled in one of the following Campuses:     
      Main Campus

Prerequisites:
Prerequisites for MKT 4391

General Requirements:
Course or Test: MKT 3300
Minimum Grade of D
May not be taken concurrently. )


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