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| MKT 4391 - Services Marketing |
|
Services Marketing (3-0)
This course integrates concepts from other marketing
areas to adapt them to services marketing. The focus is on
the unique properties of services. A distinctive approach to
services marketing strategy development and execution is
examined.
Restricted to majors: ACCT, BSAD, CIS, ECON, FIN, MGMT,
and MKT.
Prerequisite: MKT 3300 or graduate standing.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture (LECT) Course Fee(s): None. Marketing and Management Department Course Attributes: Busn Bachelor's Course (AACSB) Restrictions: Must be enrolled in one of the following Majors: Accounting Accounting Combined BBA/MACC Business Administration Computer Information Systems Economics Finance General Business Information Systems Management Marketing Operations & Supply Chain Mgmt Must be enrolled in one of the following Campuses: Main Campus Prerequisites: Prerequisites for MKT 4391 General Requirements: ( Course or Test: MKT 3300 Minimum Grade of D May not be taken concurrently. ) |
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