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Fall 2015
Sep 21, 2021
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 4340 - Special Events Marketing Mgmt
Special Events Marketing Management (3-0) Design and implementation of marketing management strategies and tactics for sports and entertainment events. Topics include human resource planning, customer service, facility, ticket and concession operations, legal issues, demand analysis and capacity utilization, budgeting and financial administration, sales, merchandise marketing, and promotion. Prerequisites: MKT 3300 and MGMT 3307 each with a grade of "C" or better.

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture (LECT), Independent Study (INDS)
Course Fee(s): None.

Marketing and Management Department

Course Attributes:
Busn Bachelor's Course (AACSB)

Restrictions:
Must be enrolled in one of the following Campuses:     
      Main Campus
Must be enrolled in one of the following Classifications:     
      Senior
      Junior

Prerequisites:
Prerequisites for MKT 4340

General Requirements:
Course or Test: MGMT 3307
Minimum Grade of C
May not be taken concurrently.
and
Course or Test: MKT 3300
Minimum Grade of C
May not be taken concurrently. )


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