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| MKT 4340 - Special Events Marketing Mgmt |
|
Special Events Marketing Management (3-0)
Design and implementation of marketing management
strategies and tactics for sports and entertainment events.
Topics include human resource planning, customer service,
facility, ticket and concession operations, legal issues,
demand analysis and capacity utilization, budgeting and
financial administration, sales, merchandise marketing, and
promotion.
Prerequisites: MKT 3300 and MGMT 3307 each with a grade of
"C" or better.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture (LECT), Independent Study (INDS) Course Fee(s): None. Marketing and Management Department Course Attributes: Busn Bachelor's Course (AACSB) Restrictions: Must be enrolled in one of the following Campuses: Main Campus Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: Prerequisites for MKT 4340 General Requirements: ( Course or Test: MGMT 3307 Minimum Grade of C May not be taken concurrently. and Course or Test: MKT 3300 Minimum Grade of C May not be taken concurrently. ) |
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