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| MKT 4325 - International Marketing |
|
International Marketing (3-0)
Emphasis is placed upon the marketing function
from the viewpoint of the marketing manager who
must recognize differences in market arrangement
and in legal, cultural, and economic factors in different
countries. Areas covered include planning and
organizing for international operations, interrelationships
with other functions, product strategy, pricing, promotion,
channels, and financial aspects of international marketing.
Restricted to majors: ACCT, BSAD, CIS, ECON, FIN, MGMT,
and MKT.
Prerequisites: MKT 3300 or graduate standing.
.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture (LECT), Independent Study (INDS) Course Fee(s): None. Marketing and Management Department Course Attributes: Busn Bachelor's Course (AACSB) Restrictions: Must be enrolled in one of the following Majors: Accounting Accounting Combined BBA/MACC Business Administration Computer Information Systems Economics Finance General Business Information Systems Management Marketing Operations & Supply Chain Mgmt Must be enrolled in one of the following Campuses: Main Campus Prerequisites: Prerequisites for MKT 4325 General Requirements: ( Course or Test: MKT 3300 Minimum Grade of D May not be taken concurrently. ) |
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