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Detailed Course Information


Fall 2015
Sep 22, 2021
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 4320 - Hospitality/Tourism Marketing
Hospitality/Tourism Marketing (3-0) Application of marketing fundamentals to the hospitality/tourism industry. Market segmentation and target marketing, competitive analysis and demand analysis, positioning, relationship marketing, and marketing planning are covered. Emphasis will be on the identification of hospitality/tourism opportunities and the development of effective marketing plans. Prerequisite: MKT 3300 with a grade of "C" or better.

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture (LECT), Independent Study (INDS)
Course Fee(s): None.

Marketing and Management Department

Course Attributes:
Busn Bachelor's Course (AACSB)

Must be enrolled in one of the following Campuses:     
      Main Campus
Must be enrolled in one of the following Classifications:     

Prerequisites for MKT 4320

General Requirements:
Course or Test: MKT 3300
Minimum Grade of C
May not be taken concurrently. )

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