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| MKT 4320 - Hospitality/Tourism Marketing |
|
Hospitality/Tourism Marketing (3-0)
Application of marketing fundamentals to the
hospitality/tourism industry. Market segmentation and
target marketing, competitive analysis and demand analysis,
positioning, relationship marketing, and marketing planning
are covered. Emphasis will be on the identification of
hospitality/tourism opportunities and the development of
effective marketing plans.
Prerequisite: MKT 3300 with a grade of "C" or better.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture (LECT), Independent Study (INDS) Course Fee(s): None. Marketing and Management Department Course Attributes: Busn Bachelor's Course (AACSB) Restrictions: Must be enrolled in one of the following Campuses: Main Campus Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: Prerequisites for MKT 4320 General Requirements: ( Course or Test: MKT 3300 Minimum Grade of C May not be taken concurrently. ) |
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