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Detailed Course Information


Fall 2015
Sep 22, 2021
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MKT 4307 - Multi-Cultural Marketing
Multi-Cultural Marketing (3-0) Emphasis is placed upon the consumer diversity evidenced in the U.S. marketplace and the corresponding market segmentation opportunities. The course focuses on developing marketing strategies targeting Hispanic consumers and other significant culture-based consumer groups. Prerequisite: MKT 3300.

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture (LECT), Independent Study (INDS)
Course Fee(s): None.

Marketing and Management Department

Course Attributes:
Busn Bachelor's Course (AACSB)

Must be enrolled in one of the following Campuses:     
      Main Campus
Must be enrolled in one of the following Classifications:     

Prerequisites for MKT 4307

General Requirements:
Course or Test: MKT 3300
Minimum Grade of D
May not be taken concurrently. )

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