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|MKT 4307 - Multi-Cultural Marketing|
Multi-Cultural Marketing (3-0)
Emphasis is placed upon the consumer diversity evidenced in
the U.S. marketplace and the corresponding market
segmentation opportunities. The course focuses on
developing marketing strategies targeting Hispanic consumers
and other significant culture-based consumer groups.
Prerequisite: MKT 3300.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours
Schedule Types: Lecture (LECT), Independent Study (INDS)
Course Fee(s): None.
Marketing and Management Department
Busn Bachelor's Course (AACSB)
Must be enrolled in one of the following Campuses:
Must be enrolled in one of the following Classifications:
Prerequisites for MKT 4307
( Course or Test: MKT 3300
Minimum Grade of D
May not be taken concurrently. )
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