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| MKT 4307 - Multi-Cultural Marketing |
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Multi-Cultural Marketing (3-0)
Emphasis is placed upon the consumer diversity evidenced in
the U.S. marketplace and the corresponding market
segmentation opportunities. The course focuses on
developing marketing strategies targeting Hispanic consumers
and other significant culture-based consumer groups.
Prerequisite: MKT 3300.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture (LECT), Independent Study (INDS) Course Fee(s): None. Marketing and Management Department Course Attributes: Busn Bachelor's Course (AACSB) Restrictions: Must be enrolled in one of the following Campuses: Main Campus Must be enrolled in one of the following Classifications: Senior Junior Prerequisites: Prerequisites for MKT 4307 General Requirements: ( Course or Test: MKT 3300 Minimum Grade of D May not be taken concurrently. ) |
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