 | Select the desired Level or Schedule Type to find available classes for the course. |
| MKT 4301 - Marketing Research |
|
Marketing Research (3-0)
Scientific methods of analysis and statistical techniques
are employed in solving marketing problems. Emphasis on
collection of information from internal and external
sources; analysis, interpretation, and presentation of
research findings.
Restricted to majors: ACCT, BSAD, CIS, ECON, FIN, MGMT,
and MKT.
Prerequisites: (1) MKT 3302 and QMB 2301 or
(2) graduate standing.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture (LECT) Course Fee(s): None. Marketing and Management Department Course Attributes: Busn Bachelor's Course (AACSB) Restrictions: Must be enrolled in one of the following Majors: Accounting Accounting Combined BBA/MACC Business Administration Computer Information Systems Economics Finance General Business Information Systems Management Marketing Operations & Supply Chain Mgmt Must be enrolled in one of the following Campuses: Main Campus Prerequisites: Prerequisites for MKT 4301 General Requirements: ( Course or Test: MKT 3302 Minimum Grade of D May not be taken concurrently. and Course or Test: QMB 2301 Minimum Grade of D May not be taken concurrently. ) |
| Return to Previous | New Search |
 |