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Fall 2015
Sep 21, 2021
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 3302 - Consumer Behavior
Consumer Behavior (3-0) This course emphasizes the psychological and sociological aspects of both industrial and consumer buyer behavior. Topics range from basic motivation and learning theory to group dynamics with applications to the formulation of marketing strategy. Restricted to majors: ACCT, BSAD, CIS, ECON, FIN, MGMT, and MKT. Prerequisite: MKT 3300.

3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: Lecture (LECT)
Course Fee(s): None.

Marketing and Management Department

Course Attributes:
Busn Bachelor's Course (AACSB)

Restrictions:
Must be enrolled in one of the following Majors:     
      Accounting
      Accounting Combined BBA/MACC
      Business Administration
      Computer Information Systems
      Economics
      Finance
      General Business
      Information Systems
      Management
      Marketing
      Operations & Supply Chain Mgmt
Must be enrolled in one of the following Campuses:     
      Main Campus

Prerequisites:
Prerequisites for MKT 3302

General Requirements:
Course or Test: MKT 3300
Minimum Grade of D
May not be taken concurrently. )


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