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| MKT 3302 - Consumer Behavior |
|
Consumer Behavior (3-0)
This course emphasizes the psychological and sociological
aspects of both industrial and consumer buyer behavior.
Topics range from basic motivation and learning theory to
group dynamics with applications to the formulation of
marketing strategy.
Restricted to majors: ACCT, BSAD, CIS, ECON, FIN, MGMT,
and MKT.
Prerequisite: MKT 3300.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Lecture (LECT) Course Fee(s): None. Marketing and Management Department Course Attributes: Busn Bachelor's Course (AACSB) Restrictions: Must be enrolled in one of the following Majors: Accounting Accounting Combined BBA/MACC Business Administration Computer Information Systems Economics Finance General Business Information Systems Management Marketing Operations & Supply Chain Mgmt Must be enrolled in one of the following Campuses: Main Campus Prerequisites: Prerequisites for MKT 3302 General Requirements: ( Course or Test: MKT 3300 Minimum Grade of D May not be taken concurrently. ) |
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